Previously we mentioned that Sony Mobile would be taking on some new inspiration for the launch of their latest devices being the Xperia S, Xperia P and Xperia U by heading up a new promotion called ‘Night of Imagination’. To help kick things off right in London, they teamed up British singer-songwriter Labrinth and a group called iLuminate who have created the world’s first and only wearable, wireless lighting technology, using LED and EL-wire.
The ‘Night of Imagination’ was quite a success for Sony Mobile with Labrinth performing songs from his latest album, Electronic Earth and iLuminate providing stunning on-stage visuals for the audience. If you’re looking to check out some of the footage, you can jump past the break for a video from the event itself.
Labrinth and iLuminate™ Light Up the Stage at the Xperia™ Night of Imagination
5th April 2012, London – Yesterday evening saw a breathtaking Night of Imagination spectacular at the launch of Xperia™ and superstar Labrinth’s debut album.
Labrinth performed exclusive remixes from Electronic Earth, and was joined on stage by surprise guests iLuminate™ – electrifying entertainers who have created the world’s first and only wearable, wireless lighting technology, using LED and EL-wire, which creates an exhilarating performing arts experience.
iLuminate™ burst onto stage in an explosion of colour for their first ever UK performance, decked out in their bespoke LED costumes they wowed the audience with a specially choreographed routine created just for Xperia™ and Labrinth.
Miral Kotb, iLuminate™ founder, said: “We are always trying to innovate our technology and performances so it was a natural fit to collaborate with Xperia™ and Labrinth for a Night of Imagination.”
The audience were blown away as the show unfolded, and they experienced first-hand what happens when the imaginative world of Sony Xperia™ collides with one of Sony Music’s most talented and creative new artists.
Labrinth commented: “It was fantastic to perform tracks from Electronic Earth at the Xperia™ event and seeing the crowd’s reaction was amazing. My ethos is musical freedom and tonight was all about how when you let your imagination run wild, there are no limits to what you can create.”
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information:www.sonymobile.com
iLuminate™ is an entertainment technology company that combines state-of-the-art technology with electrifying entertainers who perform in the dark to create the ultimate performing arts experience. Founded by dancer and software engineer Miral Kotb, iLuminate™ enables performers, choreographers, engineers, technicians, stylists and artistic directors to produce explosive performances with customized wireless lighting programs. The results are extraordinary lighting effects choreographed with phenomenal dance moves that take viewers on an exhilarating ride. For more information, visit http://www.iluminate.com/